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SEO for Bing

Bing is owned and run by Microsoft and offered through MSN. Bing rankings appear to be somewhat easier to attain than other prominent search engines; however, there is still a protocol, a set of rules that enable your site to reach the top of the index. Especially those that have just begun the process of linkbuilding, you may find yourself at the bottom of the heap of Google sites. Here's a good place to start. Like the Google search engine, Bing follows a mathematical algorithm to determine which sites are most relevant to the set of keywords. At Naz Marketing, we plug in X and Y into a formula to determine Z, and as a result a high ranking can occur.

Bing does not apply the same aging delays as Google, so any real-time changes made on your site are immediately re-indexed and placed back into the Bing search engine. Those customers operating in Bing are 48% more likely to purchase products than any other user. What do you suppose the rules are to achieve high-rankings on Bing? At Naz Marketing, we speculate that there are onsite and offsite factors-both of equal importance. Because of their unique differences, we shall address them one at a time.

Onsite factors are always in flux, they requires predictive measures as well as attention to current trends. It is up to us to analyze the Bing algorithm, and there are no MSN employees availing the secrets of achieving high-rankings, so we must conduct research by playing with test sites and following patterns. Briefly, some of our analysis covers content, keyword density, internal linking structure, number of site pages, and special formats. If we are able to analyze and address these issues correctly, significant results should avail themselves; i.e. higher rankings. Firstly, content is key, the language must be appealing, the keyword density has to be spot-on, usually two to three percent, but that number is always changing according to the latest algorithm. Secondly, there must be appropriate page coherence, quality, unifying content, headline tags, varying topics, blogs, forums, etc. The online viewer needs to find enough relevant information on your website, so there is no desire for him or her to go anywhere else.

It is absolutely instrumental that the offsite factors include the implementation of one-way links and reciprocal links, and the site must include quality content instead of quantity content. Secondly, linking to partners with websites similar in content and nature to yours is essential. When both the onsite and offsite factors are in place, we strongly believe that your website has the potential to reach the top of the Bing and MSN search index. 

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