Social media optimization (SMO) typically denotes a variety of methods and mediums by which exposure to company sites is increased. The way this is carried out is through online communities, websites, and social media. Other methods not mentioned above might include RSS feeds, YouTube, and Digg buttons, as well as photo sharing faculties and galleries to boot. Although SMO is connected to search engine marketing, it differs on several fronts. For example, SMO focuses on calling traffic from sources other than search engines, through a method of enhanced search ranking. We at Naz Marketing want to assist in your endeavors regarding social media optimization. As a result, we are certain that your business opportunities will skyrocket.
When one tries to determine exactly what social media optimization is, they usually believe it has to do with methods of viral marketing, i.e. networking, social bookmarking, file sharing (video/photo) websites, etc. An effective SMO initiative can target your website to a targeted niche.
Provided that your company has effective links, and the content is more than catchy, an SMO strategy will add to a preexisting campaign. All types of businesses, whether corporate or small, are latching onto SMO techniques and discovering immediate success upon its implementation. At Naz Marketing, armed with some of the best professionals in the business, we will help you find your target audience.
Let's look at the three important features of Social Media Optimization:
- Creating news events, a buzz, blog entries, and tweets to attract attention, thus becoming viral in nature. Instead of typical ads, communication occurs from user to user.
- Myspace, Facebook, Twitter, are all methods for fans to promote brands. This method cannot be understated-it's highly effective.
- Conversational methods, dialogue, participation etc. It's vital that conversation methods are used correctly because a scattered plan can backfire on the business.
At Naz Marketing, we like to focus on viral marketing, basic advertising on social sites (Facebook, Myspace, etc.), and web presence management. In many countries SMO marketing has been effective where previous marketing methods have proven inferior, these new SMO methods seem to be more dependable. Moreover, most social sites are free and only require relatively little maintenance. Nonetheless, to put all of these pieces together and form an effective strategy, you may require an expert campaign to assist you in the process. Many experts believe social media is here forever, its effectiveness is only now beginning to be understood.